PHM Advisors — New Service Line
AI Healthcare
Sales Coaching
For professionals who sell complex relationships in complex markets and want to show up better prepared, build real rapport, and close deals that turn into lasting partnerships.
AI won't replace great salespeople. It will widen the gap.
The most successful professionals have figured out something their peers haven't. They use AI to eliminate the work most salespeople quietly skip because there aren't enough hours in the day.
The work that actually matters is deep, specific, and unglamorous: understanding your customer's financial pressures, their strategic priorities, the operational problems their team has been complaining about for years that no tool has ever actually fixed.
"Most salespeople don't skip this work because it doesn't matter. They skip it because it used to take days. AI gives them those days back in minutes."
What preparation at that depth actually produces.
When you walk into a meeting having done that work, you're not pitching. You're not performing. You're having a conversation with someone who can tell immediately that you understand their world.
That confidence isn't manufactured. It comes from preparation. And when you prepare at that depth, you create something no script, no methodology, and no closing technique ever reliably produces.
Real rapport. The kind that becomes the foundation of a partnership rather than the memory of a transaction.
The ARIA Method: Four Disciplines
An AI-Researched, Insight-led Approach built on one principle borrowed from journalism and Ted Lasso alike: don't be judgmental, be curious. Led by Suneel Ratan, former journalist for FORTUNE and TIME.
01
Curiosity
Go into every meeting without the story already written. Real discovery happens when you're genuinely open to what you find.
02
Intelligence
Uncover the pressures, incentives, and operational realities shaping your buyer's decisions before you say a word in the room.
03
Narrative
Build the story that makes the problem human and impossible to dismiss. Facts inform; narrative moves people.
04
Conversation
Open a dialogue that earns trust, not just a next meeting. The goal is a relationship, not a close.
Duration
3-hour live cohort session
Live Cohort Workshops
You come in with your real market. You leave with something concrete.
Small groups. Three hours. AI woven into every part of the session. This isn't a lecture — it's a working session built around your actual buyers and your actual market.
A verified prospect brief built around a real account in your pipeline
A narrative built around your actual buyer, not a hypothetical
An opening conversation you've already practiced in the room
An AI research workflow you can repeat independently after the session
Format
Group Size
3-hour live cohort session
Who it’s for
3-hour live cohort session
First cohorts
Forming now - limited seats
First cohorts forming now.
Book a free 30-minute introductory session with Suneel Ratan or Alexandra Milutin, MHA to find out if this is the right fit for you or your team.